Menu: there isn't one. Just scroll. Introduce yourself

Instagram setupFixed prices from $900. No retainer.

Good Company: We make your Instagram worth stalking.

So when someone gets your number, they actually use it.

Introduce yourself See what's included

2 minutes. We reply within 1 business day.

The problem

They got your number from a mate. Now they're looking you up.

But according to your Instagram, you haven't been operating since 2024. (AKA there's nothing going on over there.)

So they don't quite trust it. They scroll on and hit whoever pops up in ‘suggested for you’. And those guys, they look like a legitimate business.

Nobody knows you're booked, busy and worth a call unless you tell them.

Sound familiar? Introduce yourself →
A mock Instagram profile for Dave's Plumbing Services: 9 posts, 11 followers, a bio that says Servicing all areas, and a grid led by Closed for Christmas 2024, Happy Easter from the team and Merry Christmas 2018.
Fig. 1 – What they find.

Who it's for

For the people everyone's got saved in their phoneDave – Plumber (the good one)

Our ideal client is probably on a roof right now. Or elbow-deep in someone's tax return. And they've got the clients… it just doesn't look like that online.

  • Tradies
  • Brokers
  • Accountants
  • Bookkeepers
  • Conveyancers
  • Florists? Sure.

Tradies, brokers, accountants… but hey, if you're a florist, we're not going to say no.

Sound like you? Introduce yourself →

It's for you if

  • Most of your work comes from word of mouth.
  • People look you up before they call. You know they do.
  • You're great at the work and too busy to post about it.
  • Your last post was a while ago. (We won't ask how long.)

What you get

What we actually do

One package. Three starting points.
Pick yours and the price changes.

Where are you starting from?

The package

Fit for Company

Your Instagram, set up properly. Handed over and ready to post.

You film it$1,800 + GST

You've got the branding and you're happy to film our shot list on your phone. Our team will handle the rest.

You'll needA logo, colours and fonts you're happy with. A phone, and 2 hours to film the shots we provide.

$1,980 inc. GSTLive in about 3 weeks

We film it$2,700 + GST

You've got the branding but you need a hand to get the shots. Our team will come to you for 2 hours, get the shots and handle the rest.

You'll needA logo, colours and fonts you're happy with. 2 hours we can film you and your team at work.

$2,970 inc. GSTLive in about 3 weeksFilming within 50 km of the Melbourne CBD included

From scratch$3,600 + GST

Got a logo and not much else? We build a basic digital identity around it, then our team comes to you for 2 hours of filming.

You'll needA logo. That's about it.

$3,960 inc. GSTLive in about 3 weeksFilming within 50 km of the Melbourne CBD included

Everyone gets

  • A filming plan made for your business
  • 9 posts, edited, designed and written
  • Profile optimised, bio and highlights sorted
  • Your brand kit and templates set up in Canva (so you can keep posting if you wish)
  • A quick guide to archiving the 2024 posts
  • Everything handed over, ready for you to post

Fixed prices. The price you see is the price you pay. No hidden fees. No lock-in contract.

Introduce yourself

Not sure which? Tell us what you've got in the form. We'll work it out with you.

How it works

Getting started.

(it might be the simplest thing you do all year)

Show me the steps for

  1. Introduce yourself.

    Tell us what you've already got. Two minutes, tops. Let's be honest, you wait longer than that for your coffee every day anyway.

  2. We reply within 1 business day.

    We confirm your starting point and your fixed price, and send the invoice to lock in your spot.

  3. We send the shot list.

    We plan it. Then it gets filmed.

    A filming plan custom made to your business. You film it on your phone, on the job. We tell you exactly what to get.

    A filming plan custom made to your business. You film it on your phone, or our team comes to you for 2 hours. Starting from scratch? We build your look first.

  4. We make it. You post it.

    You send the footage. We edit, design and write 9 posts, sort your profile and set up your templates. Then we hand it all over, ready for you to post. (Want a hand scheduling it? Just ask.)

    We edit, design and write 9 posts, sort your profile and set up your templates. Then we hand it all over, ready for you to post.

Introduce yourself

Step 1 takes about 2 minutes.

Worth stalking, in numbers

What happened after we set up their Instagram.

See the before and afters →
  • 65,000views on one of
    the first videos    Citywide · Heating and cooling
  • 3enquiries from the
    very first video    Insurik · Insurance brokers
  • 40new followers before
    the first post went up    Gather Round Panini

Sure, you could get AI to write a month of posts in 30 seconds.
You'll just sound like every other plumber.
Or broker. Or accountant.

Or you could keep good company.

Case studies

The work we do

Every client starts with the same setup.
Here's what it looked like for a few of them.

Citywide's Instagram grid before the setup: nine photos of air conditioning units and installs, each with a watermark logo.Before
Citywide's Instagram grid after the setup: bold orange and blue branded posts, the crew on site, and titles like Meet the crew and Green flags on the job.After
Fig. 2 – Citywide's Instagram. Before and after the setup.
Citywide · Heating and cooling · Bentleigh EastWe film it

Their clients knew they did great work. Now everyone else can see it.

65,000views on one of the first videos

Before
A 15-person crew, great at the work, with an Instagram that didn't show it.
The setup
We took their branding and set their Instagram up properly. Profile and highlights sorted, a filming plan, 2 hours filming the crew, and the first posts edited and designed.
Profile and highlights sorted, a filming plan, 2 hours filming the crew, and the first posts edited and designed.
What happened
One of the first videos got 65,000 views.
Views on one of the first videos
65,000
Instagram views in the first month
185,353
Accounts reached in the first month
78,734

All organic. First month numbers include the posts we made for them after the setup.

Insurik's Instagram grid before the setup: busy stock-photo posts packed with text, icons and contact details.Before
Insurik's Instagram grid after the setup: clean navy, white and red posts, with Rikki on camera in videos like What is risk mapping and Why I left Marsh to start Insurik.After
Fig. 3 – Insurik's Instagram. Before and after the setup.
Insurik Insurance BrokersFrom scratch

Rikki sorted our insurance. We sorted Rikki's Instagram.

3enquiries from the very first video

Before
The kind of broker people pass on to their mates. Online, you'd never know.
The setup
Their Instagram relaunched. Bio and highlights sorted, the first posts designed, and templates built so it stays consistent.
What happened
3 enquiries from the very first video.

Your options

You've got options

Some of them are cheaper. We'd still pick us.

Do it yourself

Costs: 20-odd hours

On top of everything else. Between jobs. After dinner. Or never… you know the vibes.

Ask your nephew

Costs: a slab

Great until footy season. Or exams. Or until he decides he can't be bothered anymore.

Boost a post

Costs: whatever Meta asks

Boosting a post isn't a strategy. It's a donation to Meta.

Hire a social media manager

Costs: every month. Forever.

Weekly calls. Monthly reports. A strategy you don't need and time you just simply don't have.

Or you could

Keep good company

Costs: from $900 + GST. Fixed.

Set up properly, once, by a team that does this every day.
Handed over in about 3 weeks, ready to post. It really is that simple.

Introduce yourself

About us

A little about us

We're Ash and Loch, from Melbourne. We've spent years writing, filming, designing and building strategies for businesses who we know do great work, but who have never known how to show it. The story usually starts the same: great reviews, booked out, and an Instagram that stopped at Christmas 2024.

So we built one thing to fix it, and put a team around us who do this every day. You deal with us, from the first chat to the handover, and if we do say so ourselves, our team get it bang on every time.

We're all good company. Ask around.

Ash, Loch and the teamWriters, designers, editors and filmers. Based in Melbourne, working all over.
Fig. 5 – Good company.

Kind words

What our clients say

We're busy getting more.

★★★★★

"The first week of having content out there, three or four enquiries straight away that transitioned into business… couldn't recommend the guys more."
Rikki Johnston, Insurik Insurance Brokers

★★★★★

"Very good company."
Our mums

Before you ask

Questions.

How much does it cost?

Fixed prices, depending on where you start.

  • You film it: $1,800 + GST ($1,980 inc. GST)
  • We film it: $2,700 + GST ($2,970 inc. GST)
  • From scratch: $3,600 + GST ($3,960 inc. GST)
  • Just the profile (The Tidy Up): $900 + GST ($990 inc. GST)

Add-ons if you want them: the next 3 months sorted (12 posts) $1,500 + GST, Google Business Profile $550 + GST, LinkedIn $450 + GST, or Google and LinkedIn together $850 + GST. That's the price. No hidden fees, no lock-in contract.

What if I just want my profile fixed?

That's The Tidy Up: $900 + GST. Profile optimised, bio written properly, highlights and profile photo sorted, a quick guide to archiving the 2024 posts, and 3 pinned posts designed and written, ready to post. No filming, no content bank. If you upgrade to a full setup within 60 days, the $900 comes off.

Is travel included?

For We film it and From scratch, filming within 50 km of the Melbourne CBD is included. Further out, the travel cost is fixed too: +$250 + GST up to 100 km (Geelong, the Peninsula, the Yarra Valley) and +$500 + GST up to 150 km. Further than that, we'll quote it before you say yes. Interstate? We travel on request.

How long does it take?

About 3 weeks from saying yes to going live, whichever starting point. Often quicker.

Do I need to be on camera?

Ideally, yes. The posts that get the best results, and the best follow-ups, have you or someone from your team front and centre. It shows people who they're about to call. If you're not a natural on camera, don't stress. Not many people are. We promise we'll make it easy for you.

Who films it?
  • You film it: you, on your phone, with our shot list.
  • We film it: our team comes to you for 2 hours of filming.
  • From scratch: same. We sort your digital identity first, then come and film.
What do I need to have already?
  • You film it: a logo, colours and fonts you're happy with, a phone, and 2 hours to film the shots we provide.
  • We film it: a logo, colours and fonts you're happy with, and 2 hours we can film you and your team at work.
  • From scratch: just a logo. We build the rest around it.

Not sure? Tell us what you've got in the form and we'll tell you.

What if I already have my own photos and videos?

Our approach is designed to make you look the part, but also do a bit of the heavy lifting in the back end. If you've got good stuff, we can add it into the mix too, but a filming session is a must to get everything set up right and optimised for the people that search for you.

How much of my time does it take?

A 15 to 30 minute brief call once you've booked. Then 2 hours of filming: you with our shot list, or our team with you. We do the rest.

What happens after the 9 posts?

You keep your Canva templates, so it stays consistent and you can keep the posting up if you feel like it. Or tick the 3-month add-on and we'll send you 12 extra posts in one go, ready for you to post ($1,500 + GST). Want a hand scheduling them? Just ask.

Can you sort my Google and LinkedIn too?

Yes, as add-ons.

  • Google Business Profile, $550 + GST: claimed or tidied up, verified, categories and services, description, photos, a review link and the first posts. Google runs the verification itself, so that part can take a week or two to show.
  • LinkedIn, $450 + GST: your profile and a company page. Headline, about, banner, featured, and the first 3 posts.
  • Both together: $850 + GST.
I don't have an Instagram. Is that a problem?

No. That's the easiest kind. We set it up properly from day one.

Will it sound like me?

That's the point. We talk to you first, then write like you. Not like 30 other plumbers. Or brokers. Or accountants. You get the point.

Can I post it on Facebook or TikTok too?

Yes. We don't link your accounts for you, but we'll give you a step-by-step guide to link your Facebook and Instagram so every post goes to both. The videos work on TikTok too. Hey, send them to your neighbour if you want. The content will be yours, so do with it as you please.

Do you do websites or other content?

We do. Ask us when we chat.

Get in touch

Introduce yourself.

We'll go first: hi.

  • Takes about 2 minutes
  • We reply within 1 business day
  • Fixed price. No lock-in contract.

We reply within 1 business day. Not a week.

We'll need this one.
We'll need this one.
Roughly is fine.
So we can reply. That's the whole point.
What have you got, and what do you need? (pick one of each)
Your brand
Filming
Or just the profile?

Pick one of each, or just the profile, and we'll suggest where to start.

Add-ons (optional)

Google and LinkedIn together: $850 + GST.

By sending this, you're OK with our privacy policy.

Introduce yourself